{"id":30,"date":"2015-02-02T18:58:38","date_gmt":"2015-02-02T17:58:38","guid":{"rendered":"http:\/\/marcoscasanova.com\/blog\/?p=30"},"modified":"2015-07-27T11:49:08","modified_gmt":"2015-07-27T10:49:08","slug":"fwa-premios-2014","status":"publish","type":"post","link":"http:\/\/marcoscasanova.com\/blog\/2015\/02\/02\/fwa-premios-2014\/","title":{"rendered":"Y los ganadores de los premios <i>FWA<\/i> 2014 son&#8230;"},"content":{"rendered":"<p><span class=\"dropcap\">E<\/span>l pasado 15 de enero se anunciaron los proyectos galardonados en los\u00a0<a href=\"http:\/\/www.thefwa.com\/\" target=\"blank\"><i>Favourite Website Awards<\/i>(<i>FWA<\/i>)<\/a>\u00a0de 2014. El premio del\u00a0<a href=\"http:\/\/www.thefwa.com\/article\/fwa-site-of-the-year-2014\" target=\"blank\"><i>FWA Site Of The Year 2014<\/i><\/a>\u00a0fue para la producci\u00f3n digital titulada\u00a0<a href=\"http:\/\/www.sortieenmer.com\/\" target=\"blank\">\u00ab<i>Sortie En Mer<\/i>\u00a0(<i>A Trip Out To Sea<\/i>)\u00bb<\/a>, correspondiente a una genial campa\u00f1a publicitaria del anunciante\u00a0<a href=\"http:\/\/www.guycotten.com\/\" target=\"blank\"><i>Guy Cotten<\/i><\/a>. Los creadores de este proyecto ganador son\u00a0<a href=\"http:\/\/www.clmbbdo.com\/\" target=\"blank\"><i>CLM BBDO<\/i><\/a>,\u00a0<a href=\"http:\/\/wanda.net\/fr\" target=\"blank\"><i>Wanda Digital<\/i><\/a>\u00a0y\u00a0<a href=\"http:\/\/grouek.com\/\" target=\"blank\"><i>grouek<\/i><\/a>. Este original trabajo publicitario destaca por la interactividad que fomenta en el usuario, ya que, mediante el\u00a0<i>scrolling<\/i>, tendr\u00e1 que interactuar con la reproducci\u00f3n del v\u00eddeo para intervenir en el devenir de los acontecimientos. Y el resultado es brillante, porque, a trav\u00e9s del\u00a0<i>scroll<\/i>\u00a0continuo en el dispositivo del usuario, se establece una agobiante analog\u00eda con el esfuerzo por mantenerse a flote en el mar. De hecho, puede provocar que m\u00e1s de un intr\u00e9pido espectador termine literalmente exhausto.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/92721224\" width=\"770\" height=\"433\" frameborder=\"0\" title=\"Guy Cotten experience\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00a0Este original trabajo publicitario destaca por la interactividad que fomenta en el usuario, ya que, mediante el\u00a0<i>scrolling<\/i>, tendr\u00e1 que interactuar con la reproducci\u00f3n del v\u00eddeo para intervenir en el devenir de los acontecimientos.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Por su parte, el galard\u00f3n del\u00a0<a href=\"http:\/\/www.thefwa.com\/article\/fwa-people-s-choice-award-2014\" target=\"blank\"><i>FWA People\u2019s Choice Award 2014<\/i><\/a>\u00a0fue para la producci\u00f3n multimedia titulada\u00a0<a href=\"http:\/\/www.fiveminutes.gs\/\" target=\"blank\">\u00ab<i>FIVE MINUTES<\/i>\u00a0\u00ab<\/a>, creada por\u00a0<a href=\"http:\/\/www.unit9.com\/\" target=\"blank\"><i>UNIT9<\/i><\/a>\u00a0y la\u00a0<a href=\"http:\/\/www.filmakademie.de\/\" target=\"blank\"><i>Filmakademie Baden-W\u00fcrttemberg<\/i><\/a>. Este proyecto corresponde a otra gran campa\u00f1a publicitaria, en la que el producto del anunciante\u00a0<a href=\"http:\/\/gshock.com\/\" target=\"blank\"><i>G-SHOCK<\/i><\/a>\u00a0se muestra como pieza imprescindible para el desarrollo de la historia.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/hJNf1i8FTNs?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Del mismo modo, el resultado es sobresaliente, ya que tambi\u00e9n requiere de una gran interacci\u00f3n del usuario para participar en el progreso de este corto relato audiovisual.<\/p>\n<p>En fin, parece que la tendencia creativa de los \u00faltimos a\u00f1os est\u00e1 muy clara: la interactividad al poder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 15 de enero se anunciaron los proyectos galardonados en los\u00a0Favourite Website Awards(FWA)\u00a0de 2014. El premio del\u00a0FWA Site Of The Year 2014\u00a0fue para la producci\u00f3n digital titulada\u00a0\u00abSortie En Mer\u00a0(A Trip Out To Sea)\u00bb, correspondiente a una genial campa\u00f1a publicitaria del anunciante\u00a0Guy Cotten. Los creadores de este proyecto ganador son\u00a0CLM BBDO,\u00a0Wanda Digital\u00a0y\u00a0grouek. Este original trabajo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,4,21,5,7],"tags":[13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Y los ganadores de los premios FWA 2014 son... - Bit\u00e1cora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/marcoscasanova.com\/blog\/2015\/02\/02\/fwa-premios-2014\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y los ganadores de los premios FWA 2014 son... - Bit\u00e1cora\" \/>\n<meta property=\"og:description\" content=\"El pasado 15 de enero se anunciaron los proyectos galardonados en los\u00a0Favourite Website Awards(FWA)\u00a0de 2014. 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